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CITY OF HOPE SELECTED AS OFFICIAL CHARITY OF 2014 BREEDERS’ CUP WORLD CHAMPIONSHIPS
– The Breeders’ Cup today announced that it has selected City of Hope, a leading research and treatment center for cancer, diabetes and other life-threatening diseases, for the second consecutive year, as its primary non-profit beneficiary for the 31st running of the Breeders’ Cup World Championships, to be held October 31 and November 1 at Santa Anita Park in Arcadia, Calif.
As a part of the relationship, Breeders’ Cup has set a goal of raising $50,000 for City of Hope at this year’s event. Racing fans will have the opportunity to contribute to City of Hope online at www.breederscup.com as well as through various promotional activities onsite; collection booths, merchandise sales and Public Service Announcements (PSAs).
In addition, Breeders’ Cup will create unique auction packages to be sold through an online auction outlet including VIP experiences to the Championships, meet & greets with Breeders’ Cup Jockeys, one-of-a-kind items, and more. City of Hope will also receive 10% of ticket sales sold through www.cityofhope.org/shop-for-good when fans purchase tickets using a special promo code.
“We are very pleased to renew our partnership with City of Hope for this year’s Breeders’ Cup in Southern California,” said Breeders’ Cup President and CEO Craig Fravel. “City of Hope continues to be a vital leader in caring and servicing those in need of medical services for life-threatening diseases. We welcome them back for this year’s event.”
Designated as a comprehensive cancer center by the National Cancer Institute, City of Hope is recognized worldwide for its high-quality patient care and groundbreaking science. City of Hope’s mission is to quickly turn research ideas into better cancer prevention strategies and cures.
“City of Hope is deeply honored to once again be selected as the Breeders’ Cup beneficiary for 2014,” said City of Hope President and Chief Executive Officer Robert Stone. “The continued support of Breeders’ Cup and its fans enables City of Hope scientists to develop new treatments and conduct innovation research that helps people worldwide. Such support is critical in our effort to defeat cancer and other life-threatening diseases.”