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Angling for Control in the Sea of Social Networks: The Future of Venturing in the Community Internet

April 10th, 2009 by Temple City Tribune

Like remoras around whales such as MySpace, Facebook, and LinkedIn, hundreds of thousands of smaller social networks flourish or struggle, based on diverse affinities of politics, hobbies, tastes, professions, and, of course, shared dislikes! logo_facebook

“Socnet” proliferation amplifies issues that increasingly worry users—“What access do friends of friends have? Is my content still mine? What about advertisers?” Along the way they become weary of repeated data entry, leery of ever-proliferating and incomprehensible “Terms of Service,” and angry when a site overreaches.

Meanwhile, smaller socnet sites want to exploit the behemoths’ reach while hoping for standards, the big guys seek to define the standard, and most all want maximal use if not control of user data. linkedin-logo

Combining these concerns with blogs, Twitter, social shopping, and wikis yields today’s rich but uncertain techno-brew. Against this background of interaction and tension, today’s keynote, entrepreneurs and panelists will explore where we are going, including issues such as whether OpenSocial, data portability and other initiatives will succeed, how individual socnet sites survive and flourish, and the nature of infrastructural and other opportunities for entrepreneurs. 

Saturday morning, April 18, 2009. Registration and Continental Breakfast: 8:00 a.m. Baxter Lecture Hall. Program: 9:00 a.m. to 11:30 a.m. at Baxter Lecture Hall. Networking: 11:30 a.m. to 12:00 p.m. at Baxter

The Baxter Lecture Hall is on the campus of the California Institute of Technology in Pasadena.myspace_logo

Cost: $40 on-line registration fee. $50 at-the-door. $10 for students with full-time student ID (must show at door); free to Caltech students.

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