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Wells Fargo announced last week that participating Southern California community banks will help their customers celebrate the Lunar New Year by offering festive “Year of the Horse” promotions.
“Wells Fargo has a deep commitment to the Asian and Asian-American communities we serve. It is our belief that celebrating the diverse traditions of our customers and team members helps create strong relationships, and fosters a corporate culture of respect and inclusion,” said Joseph Chow, Wells Fargo vice president in the San Gabriel Valley.
A key element of Lunar New Year tradition is giving red envelopes, filled with money, to unmarried relatives as a symbol of good luck and good fortune in the year to come. Wells Fargo will gift these festive red and gold envelopes to customers in select locations, and has also created a complimentary, colorful, artistically-designed, bilingual calendar.
“For 21 years, Wells Fargo has made it a tradition to provide a Lunar New Year calendar for our customers celebrating the holiday, and this year is among the most significant because Wells Fargo has a truly unique history with horses,” said Danny Tran, Wells Fargo vice president in Orange County. “Horses have been a part of Wells Fargo’s business since the very beginning, for more than 162 years, and their strength, intelligence and vitality are all characteristics Wells Fargo works hard to embody as we help our customers succeed financially.”
During this time, eligible checking customers can also receive a limited-edition Year of the Horse coin bank and debit card. Eligible ExpressSend customers, sending money to China or Vietnam, can receive the first transfer for free.
As part of the Lunar New Year celebration Wells Fargo will sponsor several Southland events, including:
” Feb. 8 2014 Monterey Park Chinese New Year Festival, Garvey Avenue Monterey Park
23rd Annual Alhambra Lunar New Year Celebration, Valley Boulevard Alhambra
” Feb. 8-10 TA!Xt Festival 2014, OC Fair & Events Center
In 2014, the 15-day Lunar New Year celebration will span January 31 to February 14. For more information about Wells Fargo visit wellsfargo.com or your nearest banking store.