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Wells Fargo celebrates year of the snake with special customer appreciation promotions and community sponsorships

Southland Wells Fargo customers ring in the lunar new year with festive offers and events

Wells Fargo & Company (NYSE: WFC), a nationwide, diversified, community-based financial services company, serving one in three households in the United States, announced today that participating Southern California community banking locations will celebrate their commitment to Southland customers by offering festive Lunar New Year promotions and community sponsorships.
According to the Asian lunar calendar, the first moon signals the beginning of the New Year, and in 2013, the 15-day Lunar New Year celebration will begin on Feb. 10, and Wells Fargo’s regional promotions will be available now through Feb. 28.
A key element of Lunar New Year is the tradition of married couples and senior relatives gifting red envelopes, filled with crisp new dollar bills, to unmarried junior relatives as a symbol of good luck and good fortune in the year to come. Wells Fargo will offer these newly-designed red and gold envelopes complimentary to customers in select locations.
To help Wells Fargo customers celebrate the Year of the Snake, Wells Fargo has also created an artistically designed bilingual calendar, complete with colorful original Chinese calligraphy. The calendar showcases the Year of the Snake virtues such as charm, ambition, wisdom and talent, alongside monthly financial tips and is available in select locations for customers.
“For 20 years, Wells Fargo has made it a tradition to provide a Lunar New Year calendar for our customers,” said Joseph Chow, a Wells Fargo community banking district manager. “We are proud of the work we do as a company to celebrate the rich cultures of the diverse communities we serve.”
As part of the Lunar New Year celebration Wells Fargo will sponsor several Southern California events, including:
Jan. 14-31 22nd Annual Lunar New Year Art Exhibit at Alhambra City Hall
Feb. 2 3rd Annual Pacific Asia Museum Lunar New Year Festival in Pasadena
Feb. 2-3 Monterey Park Chinese New Year Festival at Downtown Monterey Park
Feb. 8-10 Têt Festival 2013 at Garden Grove Park
Feb. 10 Noodle Bowl Fest at the Viceroy in Santa Monica
During the time of the Wells Fargo promotions, new consumer checking customers, or existing customers who refer new consumer checking customers, who open and fund an eligible Wells Fargo Checking Package will receive a limited-edition snake coin bank. Also during this time, new ExpressSend customers, who sign up for the service and send money to China or Vietnam from an eligible account, will receive the first transfer for free.
“Wells Fargo is committed to helping customers, communities and nonprofit organizations succeed financially,” said David Dicristofaro, president of the Greater Los Angeles region. “We seek to develop meaningful, long-lasting relationships to better understand how we can best support the Asian community and its financial needs. We believe our Lunar New Year promotions and community sponsorships are an effective way to celebrate with customers and strengthen these relationships.”
For more information, a list of participating Wells Fargo locations, high-resolution images or to schedule an interview with a local Southern California Wells Fargo spokesperson please contact Ann Moreno at ann.m.moreno@wellsfargo.com.

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